Aug 19, 2016 (LBO) – Tourist arrivals to Sri Lanka hit an all-time high in July this year, statistics from Sri Lanka Tourism Development Authority showed.
The number of arrivals which clocked 209,351 represented a growth of 19.1 percent compared to July last year and is the highest number recorded in a single month since records began in the sixties.
July arrivals figure is higher than even the figure recorded last December which is traditionally Sri Lanka’s highest grossing month in the tourism calendar.
Last December too was a record at the time with 206,114 arrivals but the July performance has eclipsed this mark.
“We are very happy that our efforts are paying off,” Tourism Development Minister John Amaratunga said.
“Though many say that there is no visible campaign, the Sri Lanka Tourism Promotion Board has been quietly getting about its task and delivering the numbers.”
Minister Amaratunga said that a worldwide destination promotion campaign on a multi-media platform will be launched towards November this year.
“This campaign will essentially target the high season traffic and will use digital platforms in a big way.” the Minister said.
According to data released by the Sri Lanka Tourism Development Authority for the period January to July 2016, Western Europe has been the biggest contributor in terms of numbers generating 380,725 visitors.
This region generated 321,472 visitors over the same period last year.
The second highest generating region was South Asia which is dominated by India with 283,689 visitors while the third highest generating region was East Asia dominated by China which produced 250,274 visitors during the period January to July 2016.
Both of these markets have seen significant growth compared to the same period last year.
In terms of growth, according to country-specific data China with 163,473 visitors continues to show the highest growth in arrivals at 36.6 percent for the period January to July 2016.
The second highest growth in arrivals has been from Australia with 38,657 visitors showing a growth rate of 19.8 percent followed by the UK with 110,649 visitors at 18.7 percent.